Tectum is a mobile donation app that turns empathy into action, making support for local shelters effortless and trustworthy. Research revealed two blockers: donors need clear impact, and people often prioritize immediate essentials with housing. The solution offers verified causes, one-tap or recurring donations, real-time progress, and receipts in a clean Poppins UI. SWOT insights and a light marketing plan using social proof shape a measurable, community-driven MVP.

Brand Techum

My RoleUI/UX Designer

Date April 2021