I’m a Pakistan-born visual designer, currently based in the UAE. Educated at Beaconhouse National University, my journey began with a fascination for the details of design, packaging, and interfaces—always curious about what made certain visuals feel right. That early interest evolved into a career creating bold, inclusive visual experiences that go beyond aesthetics.

With a keen eye for both beauty and function, I bring ideas to life through thoughtful design. Passionate about creativity, I continuously refine my skills and push boundaries across disciplines. I thrive on innovation and solving problems through design that connects.

For the past 4 years, I’ve been shaping audience-focused campaigns at Farfetched as part of the Brand and Audience Design team. Collaborating with marketing and product teams, I balance structure with spontaneity, and data with instinct. I believe great design is intentional—where even simplicity has meaning.