Honda HR-V
A Lifestyle-Driven Launch Strategy for the All-New Honda HR-V
My focus for the Honda HR-V campaign launch was to turn strategic goals into a cohesive and emotionally engaging brand experience. Working across digital and print, including Smarts branding and the car catalogue, I designed visuals that positioned the HR-V as a lifestyle vehicle, blending individuality, movement, and aspiration. The goal was to balance sleek automotive aesthetics with lifestyle appeal to connect with a dynamic urban audience.
Brand Honda
My Role Designer
Date 2022
