About
Hi i’m
Kanwal, Multidisciplinary Creative Practitioner
I’m a Pakistan-born visual designer based in the UAE, holding a degree from Beaconhouse National University. My journey began with a fascination for design details, especially in packaging, print, and digital interfaces. Driven by curiosity about what makes visuals resonate and communicate meaning, I turned this passion into a career focused on bold, inclusive, and purposeful design. I strive to create work that not only captivates visually but also builds meaningful connections between brands and their audiences.
Over the years, I’ve developed a multidisciplinary practice rooted in storytelling, strategy, and form. Currently, I’m part of the Brand and Audience Design team at Farfetched, where I lead audience-focused campaigns and collaborate closely with marketing and product teams. Whether developing visual identities or designing print and digital content, I aim to deliver thoughtful, clear, and emotionally engaging work, balancing structure with creativity at every step. I approach every challenge with curiosity and a strong commitment to growth, continually seeking opportunities to learn, evolve, and push creative boundaries, believing in unlocking potential through exploration and consistently expanding what is possible through design.
My creative practice is driven by a design approach rooted in exploration, intention, and emotional connection. I believe the most impactful work doesn’t just look good but feels right, with every visual choice serving a purpose, telling a story, or sparking interaction. Influenced by clarity and discipline, I value simplicity, structure, and precision, while drawing inspiration from human-centered design principles that focus on how people experience and respond to visuals in everyday life. I see design as problem-solving where strategy meets emotion and form always follows function. Passionate about pushing creative boundaries, evolving with the medium, and designing with empathy, I believe great design is never accidental but built on intention, context, and a deep understanding of how visual communication shapes perception and connection.