A Cross-Platform Campaign Built to Drive Engagement and Brand Loyalty
This campaign for Parkview City highlights a targeted branding and digital strategy to boost the project’s visibility across niche markets. I led the proposal and creative design, developing platform-specific content for key segments such as the Business District, Park View Mall, and the Community Club. From social media visuals to outdoor billboards, each asset was crafted to maintain brand consistency, drive engagement, and reinforce a premium visual identity.