A modular ad system that scales across clouds, regions, and formats.
Designed a series of ad campaigns for Open Storage Solutions (OSS), an enterprise storage and data-protection provider known for vendor-agnostic architectures that span on-prem, hybrid cloud, and fully virtualized environments. The campaign suite covered advanced topics such as RTO, backup and disaster recovery, automation, and agnostic cloud adoption. Each asset was tailored for its platform (feed, stories, webinar promos, field marketing) and iterated using performance data and regional insights, with a tight focus on clarity, brand consistency, and conversion. By pairing OSS’s credibility in resilient, scalable storage with concise proof points and strong CTAs, the work translated complex infrastructure value into clear, action-driving messages.